Privacy Policy

1. Introduction

Arte Smiles UK Ltd, trading as Arte Dental ("we," "us," "our," or "the Practice"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or contact us.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website or services.

2. Information We Collect

We collect information in the following ways:

Information You Provide Directly:

• Contact Forms: Name, email address, phone number, message content
• Consultation Booking: Full name, phone number, email, preferred appointment times, treatment interests
• Email Communication: Any information included in your emails to us
• Feedback: Comments, reviews, and feedback about our services

Information Collected Automatically:

• Website Analytics: IP address, browser type, pages visited, time on site, referring source
• Cookies: Session data and user preferences (see Cookie Policy section below)
• Marketing Pixels: Conversion tracking and retargeting data

Services We Provide:

Our dental services include composite bonding, veneers, implants, smile design, Invisalign, teeth whitening, crowns, and cosmetic dentistry procedures. When you attend the practice, we may collect health-related information necessary for providing treatment, in accordance with dental regulations and GDPR.

3. How We Use Your Information

We use your personal information for the following purposes:

• To respond to your inquiries and provide information about our services
• To schedule and manage your dental consultations and appointments
• To provide you with dental treatment and related healthcare services
• To send you marketing communications (only with your consent)
• To improve our website and services based on user behavior and feedback
• To comply with legal and regulatory obligations
• To prevent fraud and ensure website security
• To analyze website traffic and performance

4. Third-Party Tools and Data Processors

We use the following third-party services to help manage our marketing, analytics, and customer relationships:

Advertising and Tracking:

• Meta Pixel (Facebook): Tracks website conversions and user behavior for ad targeting and retargeting
• Google Ads (Google Conversion Tracking): Tracks ad performance and website conversions
• Google Analytics: Analyzes website traffic and user behavior patterns
• Microsoft Clarity: Monitors website performance and user interaction heatmaps

Customer Relationship Management:

• Nuvic CRM: Manages consultation form submissions, appointment scheduling, and customer communications

All third-party processors are contractually required to maintain the confidentiality and security of your data and to use it only for the purposes we specify.

5. Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

• Consent: When you submit a form or opt-in to marketing communications
• Contract: To provide dental services you have requested
• Legal Obligation: To comply with healthcare regulations and data protection laws
• Legitimate Interests: To improve our services, prevent fraud, and ensure website security

6. Your Rights Under GDPR

You have the following rights regarding your personal information:

• Right of Access: You can request a copy of the personal data we hold about you
• Right of Rectification: You can request that we correct inaccurate data
• Right of Erasure: You can request deletion of your data (subject to legal restrictions)
• Right to Restrict Processing: You can restrict how we use your data
• Right to Data Portability: You can request your data in a portable format
• Right to Object: You can object to marketing communications or other processing
• Right to Withdraw Consent: You can withdraw consent to marketing at any time

To exercise any of these rights, please contact us at info@artedental.co.uk or call +44 121 468 0032. We will respond to your request within 30 days.

7. Cookie Policy

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze site usage. Cookies are small text files stored on your device.

Types of Cookies We Use:

• Essential Cookies: Required for website functionality and security
• Analytics Cookies: Help us understand how visitors use our site
• Marketing Cookies: Enable targeted advertising and retargeting

You can manage your cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent.

8. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. For marketing communications, we retain your data until you unsubscribe. Patient health records are retained in accordance with dental practice regulations (typically 6 years following the end of treatment).

9. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include:

• Encrypted data transmission (HTTPS)
• Secure password protection
• Limited staff access to personal data
• Regular security assessments
• Compliance with healthcare data security standards

While we strive to protect your information, no internet transmission is completely secure. We cannot guarantee absolute security of your data.

10. Links to Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party websites before providing your personal information.

11. Marketing Communications

If you have opted in to receive marketing communications, we will send you information about our services, special offers, and news. You can unsubscribe from marketing emails at any time by:

• Clicking the "Unsubscribe" link in any marketing email
• Contacting us at info@artedental.co.uk
• Calling us at +44 121 468 0032

12. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will delete such information and terminate the child's account or services.

13. California Privacy Rights (CCPA)

If you are a California resident, you have additional privacy rights under the California Consumer Privacy Act (CCPA). For more information about these rights, please contact us at info@artedental.co.uk.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of material changes by updating the "Last Updated" date below and, if required, by email. Your continued use of our website or services constitutes your acceptance of the updated Privacy Policy.

15. Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our privacy practices, please contact us: